>> dickerson: debuts another version of trump. just 78 days left in the race, can he turn his campaign around in time. the new donald trump apology thursday. >> sometimes in the heat of debate and speaking on a muudltite of issues, you don't choose the right words. and believe it or not, i regret it. >> dickerson: we'll hear from reince priebus. and jeff sessions along with pennsylvania voters who once supported trump that are now waivering. what will it take to win them back? >> initially being authentic was great. >> dickerson: as hillary clinton gains in some polls -- >> even though we're doing fine right now, i'm

anybody anywhere for granted. >> dickerson: we'll hear from her campaign manager about their strategy for the fall. and we'll take a look at the state of play in the battleground states with new battleground tracker polls. plus, the authors of the "washington post" comprehensive new biography hon donald trump. and our political panel, all ahead on "face the nation." good morning welcome to "face the nation" i'm john dickerson. we have new battleground tracker numbers from two key states. in ohio, hillary clinton is up 46% to 40 over donald trump. that is a two-point increase from july. just before the convention. and in iowa, it's even at 40% each. cbs news elections director is here, anthony, what does it mean? >> ohio, which is so critical to donald trump he sees it moving more towards hillary clinton. she's made gains with women. she continues to do bte

her democratic base than trump does with his republican base. in fact, last we talked to these folks earlier this summer, there were some democrats who were considering donald trump, they're gone now. they of a all gone to hillary clinton. and the other thing here, you look at iowa, where they are even but iowa in some respects just spot plight some of donald trump's larger problems, iowa is older. iowa is a less diverse state. donald trump does very well with those kinds of voters, in fact among older voters it's an outlook issue as much as it is demographics. older voters say that they feel american life is changing for the worse. >> dickerson: of these two states ohio is likely to be more like the other states in which he's competing, what is saw bit of special case which turns us to the larger map. what is the -- what's the state of the race in that larger map in those battleground states. >> it's a lot of blue. a lot of democratic blue. we started race en

could be contested or go either way. we look across that map now, and hillary clinton is leading most times outside the margin of error in poll after poll in state after state. it underlines donald trump's central issue here, he has to not just swing a few toss ups, he's got 20 die back now states, ohio, florida, north carolina, virginia, probably couple much others in which hillary clinton has a substantial lead. >> dickerson: what does he do to come back in places like ohio, virginia, colorado, those places where he's down outside the margin of error. >> you got to change is voter's mind. what would it take to reconsider donald trump? there were a number of voters who said that they might, not a lot. but enough, the top answer there is, show me he's ready to be commander in chief. that's been one of the things that really weighed down his poll numbers to this point. the other thing is, they like to see him apologize to the people that he's offended. now, in some sense that pu h

in a bit of a box, because his supporters, they don't much think he has anything to apologize for at all. >> dickerson: and so, what we see and what you've outlined is basically what the campaign has been doing, trying to touch those things s. there a group that he has particular trouble with? >> you know, let's call them the reluctant republicans. in all of these states, you find not only under performing with republicans, but they tend to be a little more moderate. tend to be women. they are not yet sold on donald trump. they are month can lie likely to call him a risky choice. but even though they do not like hillary clinton and don't have much good to say there's one piece where they are more likely to say they think hillary clinton not always treated fairly. i think that puts donald trump in a bit of a box. as he tries to go after them. >> dickerson: if he attacks hillary clinton he offends those voters who worry that she's being treated unfairly. give us a little more detail on hillary clinton, but she's got weaknesses

>> she succeeded in making donald trump look like that risky choice which is one of the objectives. but her numbers on so many other things are really low. her honest and trustworthy numbers continue to be down, it's stayed there. people think that she is under the influence of donors, of foreign donors. i think this all connects to a larger issue, which is, we started this year people were looking for an outsider. and you connect the dots through all that, people who think that she's connected to big donors are the ones most likely to think she doesn't tell the truth. so there's still that suspicion, that skepticism that her campaign as yet to address. >> dickerson: all right, anthony, thanks for being with us. republican strategist and cbs news construct utter frank luntz led a focus group discussion in pennsylvania and our cameras were there. many participants once supported donald trump but don't support him now. how did trump lose them and can he regain their

supporting donald trump right now raise your hands? one, two, three, four, five. six. how many of you at some point in the campaign at least lean towards donald trump, raise your hands. almost all of you. so, what happened? >> he was my first choice. but just along the way, i can say he's lost me. i'm not saying a chance of turning, but he's become outrageous. we all have spots but he speaks without thinking. >> when he initially began to run, he gave voice to a lot of the frustration, is that i was feeling about how government is working or more to the point not working. but since then, he's been running at a 12-year-old and changes his positions every news cycle. you don't know where he stands on the issues. >> i almost think last couple of weeks he might be second guessing us, because he even

if i'm not the president. then just throwing out all these bizarre comments. i'm wonderings he serious about it? >> whenever somebody makes derogatory comment like in the democratic convention, trump feels like he needs to attack that person. and he says things that are crazy. i keep asking myself street this the kind ever attention i want to handle the nuclear codes. >> what's the answer? >> no way. >> i think the traction that he first got because of the issues that he chose to focus on, i think he didn't realize it was issues that were drawing people, everybody knows donald trump and he's flamboyant. but the more he made it about his personality, the less likely that i'm going to -- seems like everybody else is going in the same direction, started out as trump but moved away. now, last couple of weeks i've seen back to the issues that gives me a little bit more hope for him. but he's yo-yod back and forth i ne

voting for him if the in the fall raise your hands. if it's a possibility for you, more than half of you. what does he have to do? >> got to get back to the issues and solve the problem. >> he can't solve it. >> not solve it. but got to give us a plan of what he -- some kind of plan of action of what he would like to do. >> he's already done the economic plan. he's already done the national security plan, what do you want? >> i want him to talk more about that and stop attacking people and acting erratically. >> we're looking for leadership that inspires all of us to be greater than ourselves. i'm looking for the things he says that are scripted even the teleprompter that he makes fun of but now uses. but also unscripted things like debates, see how he reacts under pressure when he goes one on one with hillary. >> eek foes using on what he wants to say and trying tim press people. right now, initiall

authentic i was great. now being a little too authentic, now giving too much of himself. he needs to pull can. >> don't you think you have the right to know who he really he is. >> yes. but i think no one gives you 100% of themselves. especially at this stage. >> don't you want 100%? >> i want his best foot forward. it's a job interview. this is not how you would be behave when you're going to a job interview by throwing tantrums and calling the interviewer names or the other applicant. >> how can you have such a negative impression of him still consider casting your ballot? please explain it. >> because the other candidate is unfavorable in my estimation. and i don't have another choice and i don't want to giv vote. because i think that would be worse not to vote. >> the point of showmanship is over, wanted to see some policy details, see that you have a staff. that you're going to have a cabinet. those are important choices. >> president is not by himself,

he's led by a lot of good advisors, i haven't seen any good advisors. >> it doesn't want him to be nominated. >> the republicans are against glim yes, his own party is not totally supporting glim why do you think that is? >> because of his outrageousness. i think they find it embarrassing. >> do you? >> another times, yes. it's neighborhood comprehend. for me it's hard to understand also like with all this going on all the negative feedback, why they aren't reeling him in or explain the damage that he's doing by the way he's acting. >> dickerson: joining sus chairman of the republican national committee, reince priebus, you heard those voters there, they were on the trump train they have now got in off, what would you advise mr. trump having heard that? >> i think that keep doing what he's been doing over the last ten days, which i think he's shown maturity, that he's growing in his role, he'

public office. look, some of this stuff is an interesting intro that you had there. because you have a choice in this election. this election is about choice, someone who is not politically correct, who at times has said some harsh things, even he admitted. versus someone who lies with incredible skill and grace. and so, the questions whether or not in the fall makings the case of the american people that the outsider, which is what the american people want, they want that outsider. they want that product that donald trump presents. not hillary clinton. but they also need to know that it's going to be a safe product. i think if you look at the last week and a half, i think donald trump understands it. i think he's being consistent. i think if he continues down this track you're going to see more polls like iowa happening where things tighten down, get to the first debate and america is given that great choice. >> dickerson: they want a safe product. what he doing to make people feel safe?

the word regret. >> it shows his common sis fantasy. it's very difficult, i don't care how good you are as a speaker, i've been doing this for six years. people like hillary clinton have been doing it for 30 years. it's very difficult to get in front of a crowd with no notes and speak for 45 minutes. and so -- >> dickerson: that's what -- caused him to do so well in the primaries. >> but also had 16 people running. and there was a lot of things happening. but, look, what i'm excited about is the fact that i think that donald trump has really focused in on this campaign and you look at the differences between hillary clinton who -- we're talking about doj not taking action after the fbi asked them to and investigating the clinton foundation. you have someone who's public persona is cast in stone. i believe that donald trump's upside is far greater than hillary clinton's upside. >> dickerson: you mentione

that's been kind of his best attribute in running for president. i've never done this before. i'm going to be extra great. so, if you look at his campaign, he's now on his third top manager of his campaign. you've seen campaigns before, assess the health of the trump campaign. >> well, i think the main -- i assess by looking at donald trump and looking at his actions and where his head and his heart is at. you look at he made this pitch to african americans and communities across the country, hispanic roundtable yesterday, going to be doing more of that. if you look at that polling issue, most important thing said there, which was very insightful, is that bringing back the republican base is the difference between being up by six and down by six which is where he was right after cleveland. that is the easiest piece for us to take care of. and once the republican base gets back up to where it was after the convention, those polls in ohio and north carolina and new hampshire are going to be right back where we

to be. >> dickerson: what we know about donald trump as a manager, seems what you're saying that things may be a little bumpy but he's never done this before, is that g go to be true of his presidency, going to be a little bumpy and chaotic? that's not the promise he's making. it's one consistent victory after another with no problems at all. >> well, we'll find out about the victory in november. built the truth, is that when you're a first time candidate you learn things as you go and you -- it is not the easiest thing in the world to do, never been in politics to read 2,000 stories about them every day. when you become president, i think there's consistency and there's a level of compartment tallism departments, cabinet positions, there's a sense of consistency there that isn't necessarily driven by choice built by history and by precedent. >> dickerson: you're talking about consolidating the republican base, isn't it late to be doin

usually have your base consolidated after the convention then you can work on those other voters? isn't he -- >> we're talking about a few when you need -- after the convention was at 89% support. you go down five or six percent on your own base of support, obviously that can be the difference between being down by two or down by six. i think that what you're seeing over the last week and a half it view within republican party that donald trump is doing exactly what he needs to be doing. if he keeps doing what piece doing we'll be right back to even or ahead. >> dickerson: other people have advice for you and they're saying you're getting memos saying cut donald trump loose, get rid of him. what is your response? >> here is the problem with all of this. people need to just take a deep breath and understand what's happening. need to learn about federal election commission campaign finance. in 1996 there was soft money, the national parties were a pass through on soft

what we do, for example, is identify voters in swing states. let's just take ohio. i need to know everything about a particular voter, then i need to make sure absentee ballot or early vote procedure in the hands of the people that i node vote. whether they're voting for donald trump or rob portman there is a process and field operation and data operation to make that happen. there is no moving the operation or absentee ballot program away from donald trump and some senator's favor. it doesn't work that way. it's all one thing that has to happen in a swing state. there's no hundred million dollars in a drawer that might not be spent on one person but in favor of another. 1996 was a soft money year where national parties took in soft money in the end they can move it everywhere they wanted. it does not exist today. some of the people that signed that letter were the same people that took away that power.

you should duplicate. >> it's not 1996. dickerson: mr. chairman, thanks soap much nor being with us. >> thank you. dickerson: we'll be back in one minute. energy is a complex challenge. people want power. and power plants account for more than a third of energy-related carbon emissions. the challenge is to capture the emissions before they're released into the atmosphere. exxonmobil is a leader in carbon capture. our team is working to make this technology better, more affordable so it can reduce emissions around the world. that's what we're working on right now.

energy lives here. idea jeff sessions is here a key supporter of donald trump. welcome, senator. one 69 things you've been helping donald trump with is his ideas on immigration he's going to speak about that this week. he met with some hispanic leaders and said he'd like to find a humane and efficient way to deal with the 11 million or so undocumented worke. what does that mean to you, humane and efficient? >> well, i think first and foremost he made it clear that we end the illegality, we fix our border and secure it that can be done with the president alone if he had a determination to do so. and congress help make it even better. then, have to think about what the right thing to d. he listened to a lot of people, jon ad

he's thinking that through. i think that is the right thing. but he is absolutely committed to the first thing that has to be done and that's end the lawlessness to protect americans from danger and to protect american jobs from excessive flows of labor that pull down wages and job opportunities for americans. >> dickerson: as he's articulated it in the primary, ending that lawlessness, talking about law and order now, ending means removing the 11 million who are here from the country, enforcing the laws that he says they are breaking, moving them then putting them amount the back of the line. is that your understanding that that is still his position? >> he's wrestling with that. people that are here unlawfully, came into the country against our laws are subject to being removed. that's just plain fact. >> dickerson: there was a little confusion about his position. but you're pretty certain where he is in terms of removing the

states. >> well, what i'm certain about, is that did he not make a firm commitment yesterday or the meeting the other day about what he will do with that. but he did listen and he's talking about it. >> dickerson: i want to ask you about mention security those that are coming in to the country, talked about extreme vetting for people coming in to he america, but a lot of these terrorist attacks, whether it's in chattanooga or orlando or san bernadino were committed by people who are u.s. citizens. that wouldn't be taken care of by the extreme vetting. you are involved with security discussions with the trump campaign, what is the plan for dealing those u.s. citizens who are participating in these terrorist attacks? >> we had big group of national security experts presided over by rudy guiliani, he listened intently to various ideas about this. second generation, most of these were either first generation refugee or

children. it does increase the likelihood of an attack if you bring in more people from dangerous areas of the globe. american people clearly support an idea that if you can't vet somebody from a dangerous area of the globe, they should not be brought in to the united states. don't have constitutional right to demand entry, admit those who make america a better place, have a chance to flourish here and do well and love america. >> dickerson: those who are citizens presumably have that opportunity but vetting program won't get at them. donald trump is suggested in the past some kind of test for citizens was that discussed. >> well, i don't know that we discussed that in any detail, no. but the idea that you ask people about their understanding of what a good governments if you have two people, one that wants to believe in the democratic republic like we have, one that has ideology that wants to imse

government should be run, then why would you not choose one who is most harmonious with our values. i think we can ask some of those questions, we have to be careful, talk to our lawyers think it through carefully but there's no doubted that we can ask certain questions as we have for decades of people before they are admitted to our country. >> dickerson: what about people who are already here as u.s. citizens, how would that process work to ask them questions? >> you can't do that for a citizen. you are just like everybody else as a citizen. you have ever right of american no matter how you came here, once you get that citizenship, you have equal rights of every american. if you are applying to come, of course, you can be evaluated differently. >> dickerson: all right, senator jeff sessions thanks so much for being with us. >> thank you. dickerson: we'll be right back. you may be muddling through allergies. try zyrtec® for powerful allergy relief. and zyrtec® is different than claritin®.

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robbie mook at clinton headquarters in new york. i want to start with finding enour poll, 51% of voters in ohio think hillary clinton is influenced by foreign donors. why do you think that is? >> well, i think there are right wing attacks out there against her based on the important work that the clinton foundation has done that are simply not true. i think it's important that voters step back and evaluate what influences there might be on candidates. the clinton foundation does incredible charitable work around the world. it provides aids and hiv drugs to over 10 million people, life saving medical treatments. what has not gotten as much strut knee are the financial connections that donald trump has. we just learned yesterday in the "new york times" that his business owe millions ever dollars to the bank of china which is run by the chinese state as you know.

he decide to act on his promises, for example, to have a trade war with china. i think we need to evaluate both candidates here. what is important to know that secretary clinton doesn't draw a salary from the foundation. does charitable work. donald trump's businesses which affect his bottom line and his net worth have real ties to countries like russia and china. >> dickerson: we'll be back of a this break talk whether this is just the right wing or whether there is a little bit more of a connection between the foundation and the clinton secretary of state period of time. but for the moment weep take a break. ces in my life. so when my asthma symptoms kept coming back on my long-term control medicine. i talked to my doctor and found a missing piece in my asthma treatment with breo. once-daily breo prevents asthma symptoms. breo is for adults with asthma not well controlled on a long-term asthma control medicine, like an inhaled corticosteroid. breo won't replace a rescue inhaler for sudden breathing problems. breo opens up airways to help improve breathing for a full 24 hours.

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>> dickerson: some of our cbs stations are leaving us now. most of you we'll be right back with a lot more "face the nation" including preview of brand new book about donald trump by the "washington post" and our political panel. stay with us.

>> dickerson: we continue with hillary clinton's campaign manager. the result. right wing attacks these questions about relationship between clinton foundation and the clinton state department. but e-mails have come out showing the call from bill clinton's personal office to the state department about a large donor and response that the state department was not, go away. it was we'll handle it. these are not totally in founded, democrats i talked to are worried about this connection, it sounds like you're saying nothing to see here for a candidate with trust issues with the electorate is nothing to see here, really the right election response? >> well, first of all the interaction in question that you're talking about as you said was from president clinton's personal office. it wasn't from the foundation, the person in question was somebody who the clintons had a long

before they had set up the foundation at all. and he was reaching out because he wanted to share some information with our -- one of our ambassadors. just some background information. >> dickerson: just to get -- the foundation, so the fact that he was a big donor did nothing to help ease his sack says to those e-mails, that request was made because not any donations that didn't help him at all? >> my point is that the request didn't come from the foundation. the request came through president clinton's personal office and this was someone who had been a friend of the clintons for a long time before the foundation was ever set up. again, we have republicans in congress and right wing groups doing everything they can to try to make something out of nothing here. the fact is that at every juncture the foundation has done above and beyond what is usually in place in terms of ethics and rules for foundation like this. the sec president bush ce

asking questions about his family's foundation which was very similar situation and members of his family remained on the board of their foundation while he was president. so, what we're just asking for for people toy a fair look at the situation and as i mentioned, nobody is asking donald trump about his deep financial ties. >> dickerson: let ly ask you '-- or other foreign countries. dickerson: when people look at the relationship between the clinton foundation and state department and anything that's about -- may come out in the future, when they take a look at that is that the oath call standard that they should expect from her in the presidency as they determine whether they are going to vote for her to be president? >> what i'm saying that every step she and the foundation have actually gone above and beyond so that -- what has been done in the past. the foundation is nastaseing they're going to take even further steps should she become president of the united states. >> dickerson: let me ask you about the report that hillary clinton got idea for the private

secretary of state from colin powell is that right? >> well, you're going to have to ask them about what conversations they might have had. and secretary powell put out a statement. did he in fact use private e-mail as secretary of state. if we're to understand that and to understand that secretary clinton wasn't the first person to do this. and that the rules were very murky, nonetheless, she halls said that this was a mistake. she's apologized for it. she wouldn't have done it if she could go back and i think american people are ready to move on and talk about issues like creating jobs, affording health compare and college. >> dickerson: dispute whether the rules are murr key and final question in 260 days since press conference, somebody i was talking to had been in the white house said if a candidate can't have press conferences and deal that that weakens them because they're going to need that as way to communicate with the american people. so, why not ha

>> well, the real question here is, whether secretary clinton has been taking questions from reporters, which she absolutely has. we went and counted and she has been in more than 300 interviews with all righters -- reporters this year alone, she's been on your show we're going to continue to do that. there are lot of different formats which she can engage in reporters whether it's one on one interviews, whether it's talking with her traveling press reporters. or a press conference. we're going to look at all of those as we move forward. but i don't think it's fair to say that someone is shying away from tough questions when they have taken over 300 interviews from reporters, we tried to have the interns look how many questions she took which is much bigger number which you would appreciate. >> dickerson: all right. robby mook, thanks for being with us. next up the authors of new book on donald trump by the "washington post" called "trump

power. introduction credits some 38 "washington post" staffers for the work involved and the two who wrote it already here with us michael kranish invest gaytive reporter and marc fisher the senior editor. michael, let me start with you. is it possible to know the essential donald trump? >> well, i think ha biographer helps put in context the patterns. really try to tell right from his ancestor the story of donald trump, how he developed thinks thought patterns, which is very striking you see a lot of contraditions in his personality, for example, changed party registration seven times as republican, democrat, reform, then republican. also changed positions quite a bit. this week he has said he doesn't want to pivot people, see exactly who he is, we show clearly that this is a man who has been a pivot, is that for convenience or is that today the person who he really is?

>> dickerson: so, marc, if we're trying to put a finger on the core trump elite, he's talked about art of the deal, and setting, creating an image what are his core believess a pivot part of the core belief? >> absolutely. he's an improvise or, someone who jumps out tries to provoke and tries to connect with people by speaking plainly. he truly believes that publicity, believes that where you are on particular issue doesn't especially matter, what matters is connecting with people and getting what you wanted, getting the final step. this true throughout his business career, all about him, am about getting to the goal and he is quite willing to run roughshod over people to get there. >> dickerson: just getting a win. calling it a win. getting a win. >> he grew up in house where his father warned him against being a nothing.

been structured around proving to himself and others that he is something. something big and important. and this is all the latest step in really a very consistent pattern throughout his life. >> dickerson: talk about that ego a little bit. that ego piece. when i talk to people who have had conversations and dealings, always come back to his view about how he's being perceived, how he doesn't want to take advice if he's seen as if the advice is making him do something he wants to be the author of his own way. every politics has ego, where is he on the scale of politicians you've written about. >> quite high, no doubt. he has his name on buildings, during a lot of his business dealings, ran roughshod, his am pigs when he was doing business deals, had a lot of catastrophic failures that we write about. he was looking out for donald trump. if other people suffered as a result or he was looking out for the best deal for himself, he told us that if he's president he'll look out for all sorts of people, everybody. but if you look at his

he was quite blunt in saying that he was looking out for the best deal for himself. >> he truly believes that the system is rigged. this is not just a campaign line. this this is something he believed throughout his life. >> dickerson: all systems are rigged. >> sometimes rigged against him. but he uses that to justify actions that other people would think of as merely ethical. from the very first business deal to the first big project he's working the system. he's getting tax incentives that no one has gotten before in midtown manhattan. giving campaign contributions to all sides is to get politicians on his side to get his projects done. working the system is at the core of what he does. >> dickerson: is there an origin story, is there a place you go back to that says, this is really where the essential donald trump began? >> yes, i think there s. i think that is when he was working for thinks father he was in early 20s, father was president of the trump management company

units in brooklyn and queens, he decided that he wanted to leave his father's employ and basically go across the bridge to manhattan. he thought that he didn't like the poverty, the crime, everything that he saw in brooklyn and queens. but as he was leaving, the company was sued not renting to blacks. so, donald trump had to face a very important question was he going to settle with the u.s. government or ght them. and he was in nightclub one night he ran into roy cone, the famous lawyer for joe mccarth mccarthy. he got to talking to him, he said, no, fight like hell. fight the government and when you hit, hit back ten times harder. he decided to do that for two years they fought the federal government, we have these wonderful transcripts of the case where roy cowen is arguing on donald trump's behalf back in is the 37. bottom line over two years, they

tried to sue the government in counterclaim for $15 0 million that famed. event ly did settle the case. donald trump had to put advertisements in the paper saying beavis it african americans renters to come to our properties. it shows you that, he's still upset that the government sued him for racial bias. >> dickerson: what kind of winner is donald trump? he's been obviously very successful, promising that his personal success going to translate into president shall success. i talked to reince priebus how that is working out. is he one constant success or person who wins then loses and wins and loses, on balance things are going great but it's a bit of a ride in between? >> his whole life is series of very dramatic hills and valleys. he's had great successes, he built casinos in atlantic city. did he well for awhile then they didn't. so he went through series of corporate bankruptcies. and it's interesting, the pattern is that when he succeeds it's all about

the name, the image, the aspirational sensibility. but when he fails, it's the system is rigged, it's other people's fault. other people don't get paid. he stiffed a number of vendors and contractedders, a long list of people who have spoken to us who violated their non-disclosure agreements to tell us how he treated them when things went sour. and so he is someone who does not take well to losing and someone who then wins it's all about him. >> dickerson: republican convention we heard stories from the kids about how he prefers to spend his time, donald trump does, with people working at the site not the guy in the corner offers. is there evidence of that in terms of his -- his pitch to the electorate, i'm with you, i'm with the regular person. >> tried to have this image that he is a self described billionaire who is populist and blue collar. this is something who is very successful in the primaries, most successful mark who

he lot of people have about wages being stan innocent, instead of directing their anger towards somebody who is super wealthy, which he is, has been able to channel that anger. so, he does like to go to the job site. one thing he loves to do is build. there's no question he does like to spend time, whether he hangs out all night, that's doubtful but no question that he does don a hard hat. >> dickerson: thanks so much. the book is "trump revealed." thank you. they will talk about the book on cbs this morning, be sure to tune in to that. we'll be right back with our political panel. same time tomorrow, fellas!? dr. scholl's massaging gel work insoles absorb a hard day on your feet for comfort that keeps you feeling more energized. dude's got skills. dr. scholl's work insoles.

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non-drowsy 24 hour relief... for fewer interruptions from the amazing things you do every day. live claritin clear. >> dickerson: amy walter from the "cook political report." ben domenech, jennifer jake sobs for bloomberg andes could klein is founder of vox.com. ben, start with you. changes in the trump campaign? what do they mean? third head of the campaign now. >> third time around. we'll see if this is is the charm. this was an interesting week for the trump campaign you had strong speeches delivered by donald trump, some of the strongest he's given on the trail to this point. yet that was kind of stomped on within the political class because of the internal moves and a real sense that perhaps the campaign was at a point where it felt that the need perhaps out of desperation to bring new

he is a professional political commentator and pollster who has been around quite some time, she's been doing work in political campaigns but more eyebrow raising hire is steve bannan who has been known less for being a conservative or a campaign operative, he's never worked on a campaign in any capacity but rather for someone who is more confrontational, very tied to anti-immigrant voices and to anti-trade voices. so, in terms of what we're going to see, impact they're going to have on this campaign very early, it's too early to really tell. >> dickerson: s 'x the candidate, donald trump gave speeches, went down to louisiana to visit flood victims. if he in habits this, reince priebus thinks he's going to get republicans to come back. might that even things up if republicans come home who are clearly, there's some uncertainty? >> donald trump street in a big hole. one thing about president shall campaigns that these media exposure for a year or

people's opinions of you are set. doesn't mean nobody will come back but it is more than a speech. it is more than a weekend. it is more than three or four day stretch of not making times to say something horrible. what's important is is the donald trump pitch that he will hire the best people. he will find the best people, will manage them, bring the competencies of an executive to the business class to run an organization effectively. he's had a real problem for him in the campaign chaos he's not being able to show that pitch. he's not hiring the best people. getting very inexperienced people. not being able to run a stable organization. not running an effective organization. he's a media celebrity and running like one. but in terms of we needed a businessman she's showing that he doesn't have those skills. >> john, he is hiring some new staff this morning. we learned that he brought upon shawn spicer who is the communications direct for for the rnc that is a big deal. we'll see more staff additions this week, we'll see some

interesting faces. probably less of impact than the staff, is trumps own expect tans that he is losing he needed to change his approach. it was just a few months ago that trump was saying, he could kill people and not lose voters, that famous fifth avenue comment he made about shooting someone on 5th avenue was now seeing him change, the code words that we're hearing this week, things like, love each other, regret, unity, he's changing his tone. this is a guy who has invested $48 million of his hone money in his campaign so he's moat separated. >> dickerson: republicans are saying, there is a group of republicans desperate for reason to come back to him and this is -- even though just one or two speeches is giving them a reason. amy, give us a sense as a map, said that donald trump is in a hole, polling suggests that, give us a sense of the nuts and bolts of the challenges he faces now with voting some places starting as early as late september. >> we are three weeks awa

of threes states for the early vote to start. we are to the point now, ezra is right, where not only are opinions of the candidates but the electoral college map spend most of our time looking at. reality is, when you come into this race something that was called the blue wall. the states that democrats had held in the last few elections, election after election, win or lose, the question for republicans could they break through that wall. win a pennsylvania, could they win a wisconsin. it's clear from the polling right now, that's not happening. it's also clear that the states that really turned purple, been leading more blue, colorado and virginia, those look off the map now. for donald trump. in place where he's doing well, iowa, that's wonderful, jennifer, iowa is a beautiful place. we love the state of iowa. only two things they have handful of votes. what we're seeing, start to see this at the congressional level, too. bifurcation between st t

virginia, colorado, et cetera, versus states like iowa that are overwhelmingly white. and in suburban district what we're hearing from pollsters, hillary clinton is over performing like obama did in those districts. in those more rural areas she's underperforming. the real challenge for donald trump not just get some of those people back that he's lost, ho is he going to get back those republicans what year after year, college educated votes for republicans. >> how are you going to get that back without the necessary organization to really convince them. the whole problem with analyzing this election at this stage is that you have to assume a campaign. one that has not come to fruition or come to the point offings is tans yet. the rnc can pick its up, but there is a gap there where you no longer have conditional campaign organization to do the kind of data driven voter contact that has made such a difference. >> dickerson: donald trump has said, i don't need all that

i've got these rallies, these people are turning out and these people have never voted are going to turn out. democrats who voted for me this time s. there evidence that that is happening that there is some group of voters out there that are being missed that are going to rush to donald trump? >> i know that steve bannon wants to target voters rich and powerful and rebellious to stand up to the rich and powerful. i think we'll start seeing a little bit more of a ground game in the next few weeks, time is their enemy they're starting to move. in order for him to win we'll have to start seeing him bake big moves in places like pennsylvania. but i notice know that start showing up in some unpredictable places. i know, i'm told top brass has they think they know how to win but going to show up at some odd places i'm told. places we would never expect. >> dickerson: odd places like what, canada? >> i'm not sure. like long island. fascinating place to look where you'll see donald trump really

well in one part of long island and poorly in another part. doesn't he's going to win new york. >> another thing we'll see they're going to start spending on digital advertising. the new report finally came ought their biggest expenditure $8.4 million for digital. pop up on our devices some unusual places. >> dickerson: s ' could, about messaging, there's some reports about donald trump changing his position maybe on immigration. interesting to see sen for sessions who is very strong immigration question. seems to be up in the air what donald trump is going to do with the 11 million undocumented workers, at the end of the primary i didn't that question was up in the air. >> it seems to me to be a strange pivot to make in your messaging where your argument becomes, if you do not like high position on immigration, good news is you've also can trust me. that does not seem to be the move people need from trump. to the point just made, there is a proble

personality and the strengths and weaknesses of a candidate himself. they keep doubling down and doubling down what they know. going to digital advertising is a good example. i'm a big fan. i'm all for people moving to digital advertising. bit what they keep doing is bringing in folks and moving to structures that are extremely good for the kinds of strength they have in the primary which is reaching people they already agree with. these are not way to reach people you don't agree with. don't reach people that come out say, my message was actually, completely confused and i was lying about my policies. we can loot as messaging. the way people experience this is trustworthiness. what hive been telling you all this time no longer true because i still want to get elected and it isn't working. >> dickerson: what do you make of the game immigration, am i missing something or is it surprising that this kind of -- there's a confusion here about what i

>> it is the policy that's most close cleon associated. the point where he became a serious canned daylight when he put forward immigration plan. i think this s possibly testingment waters on something perhaps move that could be made to try to soften his message for a general election. i would agree with the idea getting away from this would hurt his brand more than it would help. the people who are convinced that donald trump is anti-immigrant holds those views personally are not going to be convinced to come back. the real problem for him is, turning himself into an acceptable candidate for a general election where he needs to be acceptable to college educated whites, particularly subject you are an whites. why you've seen him talking in more soft terms about racial reconciliation. >> that's much more the point that i don't think he's going out trying to reach out to get hispanics or african americans, what he's saying, subject you are an educated voters saying to them it's actually not that bad. come back to the

>> dickerson: exactly. all right. thanks to all of you. we'll be right back. announcer: you tau but how did we end up here? his mom thought he had the flu

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>> dickerson: that's it for us today. thanks for watching. start your day tomorrow with "cbs this morning" they will have more from the authors. plus more from frank luntz focus group with voters in the state of pennsylvania that donald trump is targeting. until next week for "face the nation" i'm john dickerson. street woman: it's been a journey to get where i am. and i didn't get here alone. there were people who listened along the way. people who gave me options. kept me on track. and through it all, my retirement never got left behind. so today, i'm prepared for anything we may want tomorrow to be. every someday needs a plan. let's talk about your old 401(k) today.

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